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Third edition of the Italian summer’s New Year’s Eve On 5th July the entire Riviera turns pink. There’ll be shows, events, theatre sets, and scenery. Each resort will interpret the theme in a creative and original way, offering everyone an unforgettable night of intense emotions. The whole Riviera will become an enormous stage where everyone has a part to play.
The Notte Rosa will take place all along the coast, from the Lidos of Comacchio to Cattolica.
La Notte Rosa is organised by
• The Province of Rimini - Department for Local Marketing
• The Municipalities of the Adriatic Riviera of Emilia Romagna
• The Unione di Prodotto Costa
• The Tourism Promotion Agency of Emilia Romagna
• Trade associations and private operators. The event concept Aimed at capturing new trends and market demands, the Notte Rosa is the event that confirms Riviera leadership in the world of nightlife and fun. The Riviera of Rimini aims to be a place where people can meet and proposes its own unique way of interpreting the desire to experience music, fun, socialising and nightlife.
The Riviera of Rimini is also an holiday destination where it is possible to build solid social relationships: night offers its own particular brand of magic and the opportunity to make this kind of experience and feel strong emotions.
Based on this identity, the Riviera proposes its own interpretation of fun. Why pink? • Pink color identifies Riviera as a place that welcomes people and prides itself on its hospitality, kindness, social relationships, emotions and opportunities for people to meet. • Riviera is a “real” place where sense of being a community is still strong. • Pink is the colour that symbolizes emotions, love and meetings.
• Notte Rosa is a night of fun for everyone.
From sunset on 5th July until dawn on 6th July 2008 there will be a non-stop pink party.
The entire Riviera will be open for 24 hours. The Notte Rosa offers: shows, concerts, theatre, music, performances, fireworks, street attractions, meetings, gadgets.
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